For this project I worked with a team of designers at NSI to create a new, eye-catching and unified look for a trade show booth. I was tasked with designing the main display tower that included products and company information with the trade show’s theme of music all while adhering to the NSI brand identity.

TOWER DESIGN

This is the original draft showing each panel of the wrap-around tower design. One of the other designers came up with the idea to give the logos a "neon glow" effect to match the shows music theme. The space above the guitar houses a TV that displays a company presentation video.

This is final version of the design. After feedback I removed the glow from the NSI logo, added a background (created by another designer) to all panels, and added product outline graphics to help tie in the brand offerings better.

Final product in action at a packed show!